Long-Running Bistro Opens New Restaurant in Houston’s East End

Jonathan's the Rub is in the East End

Houston restaurateur Jonathan Levine’s eponymous Jonathan’s the Rub is expanding to a third location at 2929 Navigation. It opens on Thursday, May 23 at 3 p.m. following a 2:30 p.m. ribbon-cutting ceremony with the Houston East End Chamber of Commerce. It joins locations at Campbell Place at 9090 Katy Freeway, overseen by Jonathan’s son, Sam, and Memorial Green at 12505 Memorial Drive, operated by Levine’s daughter, Jessica. (Grandson Jay, a recent Culinary Institute of America grad, has also joined the family business.)

Jonathan Levine of Jonathan's the Rub
Jonathan Levine of Jonathan’s the Rub. Courtesy photo.

“We are excited for the opportunity to bring our East Coast meets Gulf Coast food and drinks,  warm atmosphere and comfortable dining experience to a new neighborhood and closer to  the major sports and entertainment complexes downtown,” said Levine via a press release. 

Phone in ribeye at Houston restaurant Jonathan's the Rub
Houston restaurant Jonathan’s the Rub is known for steaks, chops, burgers and much more. Photo by Lauren Holub Photography.

Thanks to the East End location sporting a pizza oven, a new food category is joining Jonathan’s menu of international bistro fare: Brooklyn-style pizza, which is appropriate and perhaps even overdue, as Levine grew up in Brooklyn. These join favorites from an eclectic menu that’s more focused on crowd-pleasers than culinary boundaries. The selection of appetizers includes dumplings (fried with sweet chili sauce or steamed with ponzu), meatballs in marinara, shrimp and crab campechana and crab cakes with chipotle aioli and tomatillo salsa.

The entrées include classic steak cuts with a variety of topping options, the Dr Pepper Barbecue Pork Chop, redfish with pico de gallo, Seafood Fra Diavolo and The Rub Burger with a patty made of a blend of chuck, brisket and short rib. (Speaking of The Rub: pick up a jar for home while you’re there. It’s one of our favorite locally made spice blends.)

back bar at Jonathan’s the Rub
The back bar at Jonathan’s the Rub in the East End of Houston. Courtesy photo.

The new East End location also offers a bar and a patio. If the happy hour from 3 to 6 p.m. is similar to what’s offered at the other locations, those will be great spots for enjoying $9 cocktails, $8 glasses of wine, beers ranging from $5 to $7 and bar bites that run from $7 to $12. 

“We can’t wait to meet more of our new East End neighbors in an area with such a rich history  and exciting future,” said Levine. “The Memorial community has been wonderful to our family at our first two locations over the last 20 years.” 

The initial hours for Jonathan’s the Rub in the East End are Monday through Thursday from 3 to 10 p.m., Friday and Saturday from 3 to 11 p.m. and Sunday from 4 to 9 p.m. (From 3 to 6 p.m. is for happy hour in the bar and patio area; dinner in the dining room starts at 4 p.m.)

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