Get a Taste of Peyton Manning’s Bourbon at Houston Golf-Themed Charity Film Fest

Sweetens Cove bourbon

There is no shortage of celebrity-backed alcohol brands on the market these days. However, Sweetens Cove Spirits Company promises a top-shelf taste vouched for by co-owners and well-known sports superstars Andy Roddick and Peyton Manning. The company is showcasing its bourbon in Houston on Monday, August 9 at iPic Theatre at 4444 Westheimer in River Oaks in conjunction with a film festival of classic golf movies. The event benefits First Tee – Greater Houston. Founded in 2004, the organization helps improve the lives of young Houstonians by teaching qualities such as honesty, integrity and sportsmanship through the game of golf.

Bill Murray as Carl Spackler in Caddyshack, which is being screened at the Sweetens Cove charity film fest. Courtesy photo.

The movies iPic is screening for the film festival are Caddyshack, Tin Cup and Happy Gilmore. Tickets are only $15 and include access to the screening, branded Sweetens Cove swag and samples of Sweetens Cove Bourbon. Put on your best argyle sweater and knee high socks, and you can participate in the costume contest. Happy hour begins at 6 p.m. with the movie screenings starting at 6:20 p.m. and 7:30 p.m. Choose your favorite film and screening time online.

Newly released and hard-to-acquire, this Tennessee blended straight bourbon gets its name from the beautiful nine-hole golf course in Sequatchie Valley that Roddick and Manning co-own with sportscaster Jim Nantz, Tiff’s Treats co-founders, Tiffany Taylor and Leon Chen, and Kendra Scott CEO Tom Nolan, just to name a few. According to USA Today’s Golfweek Magazine, Sweetens Cove Golf Club is “one of the top 50 golf courses in the US.”

Andy Roddick pours a glass of Sweetens Cove. Photo by Roger Ho.

Together, the founders of Sweetens Cove Bourbon had the opportunity to purchase 100 barrels of 13-year-old Tennessee straight bourbon. To blend the bourbon, Roddick and Manning recruited master distiller Marianne Eaves, formerly of Brown-Forman (makers of Woodford Reserves, Jack Daniels and Old Forester) and Castle & Key Distillery.

No stranger to the spirits scene, Eaves is Kentucky’s first female master distiller and owns her own palate development and bourbon education subscription service called Eaves Blind. She also grew up a short distance away from Sweetens Cove Golf Club. Despite launching during the pandemic, the bourbon was successfully distributed in two states, Tennessee and Georgia, where demand was so high that over 13,000 bottles sold out in May 2020.

The new 2021 release was distilled and aged in Tennessee. However, Eaves blended it in Central Texas. According to company representatives, the end result is “a cask strength, 113.7-proof blend of 4, 6, and 16-year Tennessee straight bourbon that sells for $200 a bottle.”

You can get your hands on one of the 50,000 bottles of the 2021 release throughout the Lone Star State as well as Colorado. The company is planning future allocations in Louisiana, Tennessee, Kentucky, and Georgia.


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