Houston Barbecue Restaurant Teams Up with Baseball Legend On a Sweet Fundraiser

reggie bar brownie topped with vanilla ice cream and drizzled with chocolate

If you’re of a certain age, you probably remember the Reggie! Bar, a milk chocolate-covered caramel bar stuffed with peanuts — but when was the last time you had one?

Houston restaurant J-Bar-M Barbecue, located at 2201 Leeland, has teamed up with Baseball Hall Of Famer and Astros Special Advisor Reggie Jackson on a special dessert showcasing his nostalgic candy bar. Sylvia Sanchez, pastry chef of J-Bar-M Barbecue, worked with Jackson on the new Reggie! Bar Brownie, a warm chocolate brownie with the newly revived Reggie! Bar baked in the middle and topped with vanilla ice cream. Half of the proceeds from this treat will go to the Mr. October Foundation, which states a four-pronged vision to improve education, provide access, generate an interest in STEM and build a pipeline to the workforce.

Reggie Jackson in an orange hat and blue shirt speaks to Sylvia Sanchez in the J-Bar-M kitchen
Reggie Jackson speaks to pastry chef Sylvia Sanchez in the J-Bar-M Barbecue kitchen. Courtesy photo.

Last year, Jackson announced the return of the Reggie! Bar on his Instagram with a photo op at Minute Maid Park. Folks may remember the Reggie! Bar from its 1978 introduction during the April 13 White Sox vs Yankees game when fans rained the Reggie! Bar down on the field in honor of ‘Mr. October’ who would go on to be inducted into the Baseball Hall of Fame in 1995.

As it turns out, the Reggie! Bar has a surprisingly drama-filled history. It was discontinued in 1981 as the manufacturer, Wayne’s Candies Co., changed ownership numerous times. Ultimately, the Reggie! Bar ended up at Pittsburgh Food & Beverage, disappearing completely after the business closed due to owners Frank and Michael Carlow being convicted of fraud against PNC Bank. Michael Carlow was convicted in 1996 (and again in 2013 for tax obstruction), and Frank Carlow was indicted on a staggering 91 federal charges in 1997.

Later, Pearson’s Candy brought back the original iteration of the candy bar — the Caramel Bun Bar — but it didn’t return as the Reggie! Bar until 2023 when Crystal and Bert Westergard of American Candy Nostalgia revived it. For now, the best way to find these is at online candy shops that specialize in nostalgic candies.

Reggie Jackson in an orange hat and blue shirt smiles with a spoonful of the Reggie Bar Dessert
Reggie Jackson trying the Reggie! Bar Brownie. Courtesy photo.

Or, perhaps even better, visit J-Bar-M Barbecue and enjoy the Reggie! Bar as part of a brownie. J-Bar-M Barbecue boasts a live music venue, beer garden and smokehouse headed by pitmaster Alec Varnell and is right down the road from both Minute Maid Park and the Shell Energy Stadium.

The special dessert is available while supplies last. So, during this baseball season, fans attending home games may want to swing by and try out the Reggie! Bar Brownie alongside a big plate of barbecue.

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