Brugal 1888 Rum Sets Its Sights on the Houston Spirits Scene
The Brugal Rum team recently stopped in Houston to show off its Brugal 1888 aged rum. Courtesy image.
?Qué lo que? Recently, an event at The Manor House at The Houstonian Hotel Club & Spa showcased ultra-premium double-aged Dominican rum Brugal 1888. Premium pours were flowing, and the theme of the night was friends and family. A staple in West Indian countries and in various pockets in the US, Brugal Rum is looking to stake its claim as the ultra-premium double-aged Dominican rum of choice for consumers looking for a sippable, cocktail-worthy example of the spirit. The immersive experience delved into the 130-year-old rum-making process that the Brugal family has perfected in the Dominican Republic.
The rum goes through a double-aging process in which rich flavors of sherry, bourbon and molasses are coaxed with sugar cane — creating a smooth, complex rum. Custom barrels and casks that have been used for decades are critical to this process, where the spirit ages for 5 to 15 years. The spirit’s full-bodied yet balanced flavor comes from notes of vanilla, toffee and brown sugar rounded with cocoa and natural oak spice.
Recently, the company has put a greater focus on sustainability by turning wastewater and vinasse, a byproduct of rum distilling, into fertilizer used by its sugar cane growers. Furthermore, Brugal Rum does not add any colors or artificial additives in its recipe, a differentiating factor that sets it apart from many other rival brands that do so to cut costs.

At the “Wonders Await” event at the La Casa Brugal pop-up, the brand gave Houstonians a snapshot of the versatility of the rum. Visitors were greeted with a tropical cocktail of Brugal 1888, coconut syrup and bitters — think a piña colada, but for grown-ups. In the barrel room, patrons were given the spirit neat, and to culminate the event, 1888 was the centerpiece of the cocktail of the moment — the espresso martini.
The attention to detail in the production and smooth taste of the spirit prove that this rum deserves a spot in any liquor cabinet and bar program. The proof is in the proverbial pudding — Brugal 1888 is a crown achievement thanks to over a century of craftsmanship.
Comments (0)