Newsletter subscribe

 

The Big Q&A (or, the About Us page)

Who We Are
How Is Houston Food Finder Different Than What’s Already Out There?
Just Who Do You Think You Are, Anyway?
Is This A Food Blog?
Do You Have A Print Publication?
Are You Trying To Compete With [Name of Publication Here]?

Join Or Support The Houston Food Finder Team
I Love Your Site. How Can I Help?
How Do I Contact You?
Can I Write For You?
Can I Send You Stuff?
If I Send You Stuff, Will You Write About It?
Will You Come Visit My Bar/Restaurant/Event/Competition/Bar Mitzvah/Hovel?
I’m A Reader. How Do I Know If You’re Writing About Some Place That Gave You Freebies?

Advertise With Us
Our Curated Advertising Policy
Why Do I Want To Advertise With You?
Our Ad-Surance To Readers
This Is All Really Interesting But What If This Concept Doesn’t Work?

How Is Houston Food Finder Different Than What’s Already Out There?

Publications everywhere are struggling and the models being used to ensure their survival just aren’t working. Lumping more ads and noise onto article pages isn’t the answer. We’re just as tired of annoyances that interfere with reading as you are.

There’s got to be a better way, and we hope that this is it: a combination of trustworthy content and a conscientious advertising policy that might inspire our readers to lend some painless financial support to our cause.

Content-wise, Houston Food Finder is about locating the very best dining experiences in Houston, from fine dining to food trucks. Our focus is on the specifics of food (or drinks). Categories covered include great date nights out, unique dishes, staycation planning (very important for birthdays and anniversaries) and how to improve cooking skills.

Lists are helpful but they have to be backed up with real experience. You will never see a bar, restaurant, drink or dish covered here that at least one of our writers hasn’t tried (unless it’s some kind of thing or event that hasn’t happened yet).

Plus, our Food Finder map is super-cool and only includes places we recommend. Check it out.

Just Who Do You Think You Are, Anyway?

Houston Food Finder was founded by Phaedra Cook, former restaurant critic and food writer for the Houston Press. She’s also a freelance writer for My Table magazine and has contributed since 2011. Cook has written articles for the Bourbon & Boots web site, Weddings in Houston magazine, Houstonia magazine and will soon add Edible Houston to a growing list of friends and clients. Her article on the Japanese Garden at Hermann Park was published in the Houston Chronicle. She’ll soon be a monthly guest on The Cleverly Show to dish it out with Houston Restaurant Weeks founder Cleverley Stone.

There are very few publications in Houston dedicated exclusively to the food scene, but it’s sure not due to a lack of subject material. This is one of the most exciting cities in the world when it comes to restaurants and bars. To that end, Houston Food Finder will cover everything from coffee shop nibbles to 10-course tasting menus.  

Is This A Food Blog?

Um, no. This is a professional publication. A blog is usually an infrequently-updated hobby. Houston Food Finder is a business and our full-time gig.

Besides that, we’ve come to dislike the word “blogger,” a word too often bandied about by “journalists” as a way to make someone else seem like a lesser person. Bloggers are either amateur or professional writers. Why can’t we just call them that?

Do You Have A Print Publication?

Not right now. It’s not that print is dead but we think that what people are looking for these days is more of keepsake quality. Web sites are best for information that is of value for a limited time, such as what’s on a restaurant’s menu, or reviews.

That said, we’re already pondering a particular kind of resource guide that’s so useful, we probably ought to get it printed. Stay tuned.  

Are You Trying To Compete With [Name of Publication Here]?

Eh. Not really. Houston’s food scene is a giant playpen and there’s room for many different voices, perspectives and types of coverage. We read and enjoy other local publications and you should, too.

Look, we’re not covering politics or crime here. This is about food. Food is fun. We can like our fellow writers if we want to, and we do. Usually.

I Love Your Site. How Can I Help?

Wow, thanks for asking! Obviously, we have to make a living doing this. We don’t believe in “pay walls” or trying to force people to subscribe. All that does is frustrate readers.

If you love our content and find it useful, please make a monthly contribution to our Patreon account, even if it’s just five dollars a month. Creative types like us use Patreon to be able to pursue their vocations and still make something like a regular income. It’s different than crowd funding in that it’s ongoing support, not just a one-time fundraiser for a particular project.

It also helps us maintain a conscientious advertising policy. For more on that, see Our Curated Advertising Policy. (link)

How Do I Contact You?

We love hearing from our readers! Email us at info@houstonfoodfinder.com. Send us questions, complaints, suggestions, fashion advice or pledges of eternal fealty and adoration. We’re not picky.

Can I Write For You?

Maybe! Email a letter of interest and three writing samples (or links to three online writing samples). We’ll get back to you soon. In the meantime, be thinking of some article pitches in case we like what we see.  

Can I Send You Stuff?

It depends on the nature of the stuff. Are we talking a press release, a cured ham or a can of whoop ass? Email us at info@houstonfoodfinder.com and we’ll talk.

If I Send You Stuff, Will You Write About It?

Maybe, but understand the risk. We’re honest and not really swayed by freebies. People offer us free stuff constantly. We’re totally jaded and we work for the readers, not you. If we hate it, we’re just as likely to tell our readers as we are if we love it.

Again, email us first and let’s discuss. There’s no sense in sending us something if we have no interest in covering it.

Will You Come To My Bar/Restaurant/Event/Competition/Bar Mitzvah/Hovel?

Maybe, except for the last one. Ew. See risk as detailed above and understand we are really busy people with a lot of demands on our time. We’ll visit if we can, especially the bar mitzvah.

I’m A Reader. How Do I Know If You’re Writing About Some Place That Gave You Freebies?

You’ll know because we’ll disclose it—every time. That includes media tastings and invitations from restaurants to come in and try something. Our readers’ trust is our most important asset.

For critical analysis pieces, like reviews, we’ll do our best to sail under the radar so we get treated like normal paying customers. As policy, we never, ever ask for material goods from bars, restaurants, or producers—neither freebies nor special treatment.

Our Curated Advertising Policy

We gratefully accept (fine, desperately need) advertising that is a good match for our audience: restaurants, bars, food, drink, travel deals, staycation packages that include dining, etc.

We are different from most other publications in that we don’t accept advertising from just anyone who waves money at us. If you ask us about placing an ad, and we’ve never been to your place or experienced your product or services, we’ll want to make a visit first. We want to be reasonably assured that any ad that appears on our web site is of interest to our readers—and for something they’ll probably enjoy. That means that we’re going to say “no” to potential advertisers sometimes, even if that means turning away money.

Providing a quality experience to readers is priority number one and we believe the rest will follow if we stay true to that mission. We want our readers to trust us. By extension, this is something our advertisers will benefit from as well. If your ad appears on our site, our readers will already know you’re better than the average bear.

Now, if we haven’t scared you off yet, there are several different rates and ad placement options. We only work on a flat-fee basis, none of this goofy per-click stuff that leads to unpredictable bills. We like keeping things simple. Email us to learn more.

Why Do I Want To Advertise With You?

You mean, other than because we’re awesome? Well, Phaedra has worked very hard over the past five years to write good, trustworthy content and has been fortunate to find a large audience of people who take her recommendations. Houstonians who are as much into what the city has to offer as we are will see your ad and that’s worth a whole lot.

A minimum one-month commitment includes three hours of complimentary consultation and graphic design services to help you craft an appealing message that will encourage people to actually click that ad and visit your online presence.

Our Ad-Surance To Readers

We will never place advertising in a way that hampers the reading experience: no pop-ups, no boxes to make go away, no ads that suddenly appear out of nowhere in the middle of an article and no videos that play on their own and make unexpected noise.

In return, please pay extra-special attention to our advertisers: more than you might on other web sites. They’re supporting us and they respect your reading experience as much as we do or they wouldn’t put up with our rules.

Disclaimer: Obviously, we can’t guarantee your experience with any advertiser whose ad appears on our web site. However, we think you’ve got a pretty decent shot at having a good time.

This Is All Really Interesting But What If This Concept Doesn’t Work?

“Fear is the mind killer.” — Dune, Frank Hebert
“I gotta have faith, faith, faith.” — “Faith,” George Michael